Al-Bustan News

Al-Bustan News is a digital storytelling platform dedicated to amplifying the voices, experiences, and cultural contributions of Southwest Asian and North African communities in Philadelphia. Through articles, interviews, and community features, Al=Bustan News offers nuanced, people-centered coverage often missing from mainstream media.

For this campaign, my primary goal was to increase article clicks and overall readership. I developed a consistent weekly posting strategy that boosted visibility by pulling out compelling quotes, using Instagram’s collaboration feature to expand reach, and actively engaging with comments to strengthen community interaction. As a result, these posts became our highest performers, and click-through rates to the website more than doubled since I took over the campaign.

Role: Social Media Management, Content Creation, Copywriting