Discover Jersey Arts: You Gotta Be Here Commercial

Discover Jersey Arts (DJA) is an award-winning program that connects audiences with New Jersey’s dynamic arts community. Their hope is that New Jersey residents discover theatres, orchestras, museums, performing arts centers, and other amazing arts experiences in their local communities. To initiate their brand relaunch, Discover Jersey Arts wanted a commercial that created a sense of FOMO and encourage their audience to go out and seek art experiences in New Jersey.

Role: Art direction, Production, and Graphic Design.