Al-Bustan Seeds of Culture: Music Behind the Bars

Music Behind the Bars was a campaign promoting a powerful concert at Al-Bustan Seeds of Culture, featuring former political prisoners from Syria’s Sednaya Prison performing music they once created in secret using handmade instruments. The event included an Iftar dinner, followed by the U.S. premiere performance and discussion.

My goal was to sell out the concert, so I focused on clear, compelling copy supported by video clips and music excerpts. The campaign was highly successful—we sold out nearly a week ahead of the event.

Role: Social Media Management, Content Creation, Copywriting