Perennial Visions: A Fundraising Art Exhibition
Perennial Visions IV marked Da Vinci Art Alliance’s fourth annual Small Works Members Exhibition, presented by the organization’s nonprofit community gallery. The primary goal of the campaign was to maximize artwork sales, as all proceeds directly supported the organization. I developed and executed a month-long social media strategy, created a shareable promotional package for participating artists, authored an SEO-focused blog post to increase visibility, and produced consistent, high-quality online content throughout the campaign. The exhibition ultimately became the highest-grossing fundraising show in the gallery’s history.
At the time, our audience was approximately 8,000 followers, yet the campaign generated over 3,500 link clicks to the online store, a 60% increase from the previous exhibition. Engagement rose by more than 45%, and the online shop saw a significant spike in traffic during the first two weeks alone.
Role: Social Media Management, Content Creation, Copywriting
