The Rusty Nail: Freelance Social Media Management

I recently consulted for The Rusty Nail and Beach Shack, a beachfront hotel, bar, and restaurant in Cape May, New Jersey, where I led the development of a cohesive brand identity and voice. Through in-depth research into the business, its offerings, and target audience, I crafted a strategic creative direction that informed the campaign across all platforms. I oversaw the refinement of graphic design, photography, and digital content, ensuring every touchpoint reflected the brand consistently, while collaborating closely with the client to keep the project on schedule and within budget. Within three months of the campaign's launch, the client experienced a 24% increase in social media engagement and website traffic.

Role: Social Media Management, Copywriting
Follower Count: 10.9K